Blog
Say it With Confidence: How to Discuss Rates Like a Pro
Does the topic of money make your mouth dry and your hands sweat? Do you dread that point in a conversation when someone says, “So what do you charge?” You’re not alone. Most of us have difficulty talking about money—especially when it comes to quoting prices for our...
How To Increase Your Business Using The K-L-T Formula
What this K-L-T formular? It’s a simple proccess for making a brand new customer who is encountering you and your business, to Know, Like and Trust you before you ask them to buy from you. Why do you want them to know, like and trust you first? Because people will buy...
What the Heck is a Funnel, Anyway?
For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs - both new and established - have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully...
You Are Your Brand
Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online...
The Art of Storytelling
Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it....
How Much Transparency Is Too Much?
We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their...